Client: Kelowna Paw Spa

Industry: Dog Grooming
Location: Kelowna, BC
Website: kelownapawspa.ca
JJAZ Services Used: Website Development, SEO, Review Strategy, Automation, Business Communications, Recruitment Support

The Problem: Zero Online Presence, Just a Dream

When Bianca launched Kelowna Paw Spa, she didn’t have a website. No Google Business listing. No social media. Nothing.

All she had was 35+ years of grooming experience and a passion for dogs.

Her first goal? Get enough local clients to keep her business afloat. In a competitive market like Kelowna, that’s no easy task — especially with no digital footprint. Without strong online visibility, she risked being invisible to the very pet owners she wanted to serve.

That’s where JJAZ came in.

The JJAZ Game Plan: Build Visibility. Drive Traffic. Automate Growth.

We knew that to win the local market, Bianca didn’t just need a website. She needed a full digital strategy tailored to local SEO and long-term business growth.

Here’s what we did:

✅ Step 1: Low-Cost, Google-Optimized Website Launch

We built her a fast, clean, mobile-optimized website that was fully aligned with Google’s search best practices. Even on a tight budget, we made sure the site included:

• Clear calls-to-action for appointments

• Keyword-rich content tailored to pet owners in Kelowna

• Fast loading speeds

• SSL security

• Structured data for grooming services

• Embedded Google Maps & booking request form

✅ Step 2: Local SEO Power Moves

We executed an aggressive, proven local SEO strategy including:

• Full optimization of her Google Business Profile

• Listing her business on 50+ local directories

• Ensuring NAP (Name, Address, Phone Number) consistency across platforms

• Creating keyword-rich business descriptions and service categories

• Ongoing SEO health checks

✅ Step 3: Review Strategy Coaching + Automation

Bianca was amazing at what she did — we just needed the internet to know it.

So we coached her on how to ask every customer for a review immediately after service. Then, we set up AI-powered systems to respond to reviews instantly with friendly, personalized replies. This did 3 things:

1. Boosted trust and conversion rates

2. Triggered positive SEO signals for local rankings

3. Saved her hours of time

✅ Step 4: Centralized Communications = No More Missed Leads

Bianca was missing business opportunities because she couldn’t keep up with messages on Facebook, texts, phone calls, and emails — especially while grooming.

We solved that by integrating all communication channels into the JJAZ app, allowing her to:

• See and respond to all inquiries in one place

• Get notifications for missed calls or new messages

• Capture more leads and close more bookings

✅ Step 5: Calendar Automation & Business System Setup

To help her streamline operations and scale without burning out, we implemented:

• A booking calendar with automated reminders

• Integration between the website and her schedule

• AI-driven review response

• Automated text/email confirmations

• Setup of repeat appointment reminders for regular clients

Now, bookings happen without back-and-forth messages. No more missed appointments. No more scrambling.

✅ Step 6: Ongoing Support & Recruitment

Fast-forward two years: Bianca has gone from being a solo groomer to managing a growing team. To support this next phase, JJAZ is now helping her with recruitment and hiring — we handle job posting, reviewing resume's and screening candidates, she conducts final interviews and chooses who she wants to work with.

We’ve also redesigned her website to reflect her elevated brand and leadership position in the Kelowna grooming market.

The Results: Search Engine Domination & Explosive Growth

The numbers speak for themselves:

• #1 on Google Search for her keywords (within 6 months)

• #1 on Google Maps

• #1 on Apple Maps

• #1 on Yelp

• #2 on Bing, DuckDuckGo, and Yahoo (just behind Yelp)

• 608 website visits in the last 30 days

  • 415 from Google

  • 5 from Bing

  • 5 from DuckDuckGo

  • 4 from Yahoo

  • 1 from Yelp

  • 2 from facebook

And most importantly…

💥 She went from a few regular customers to a team of 4 full-time groomers and is now Kelowna’s #1 ranked grooming business.

The Takeaway: Local SEO Isn’t a Luxury. It’s the Game-Changer.

This isn’t a fluke. This is what happens when you combine smart strategy, automation, and a business owner who’s ready to grow.

At JJAZ, we don’t sell SEO packages—we build business machines. Whether you’re a startup with no website or an established business ready to automate, we help you become the #1 option in your city.

Want to be our next success story?
Schedule a Free Consultation →